For Episode 162 of the Wealth On Any Income Podcast, Rennie is joined by Jennell Cook. Jennell is an Author, Wellness Expert, and Educator of The Simple Health Test. With 40 years of wellness experience – a journey that began with nearly losing her mother to complex health issues led to a successful wellness clinic and health food store. Jennell now brings her knowledge to the pet industry with her powerful diagnostic approach for practitioners, businesses, and also for pet parents. Join us as we dive into the unique approach that sets her apart.
For Episode 162 of the Wealth On Any Income Podcast, Rennie is joined by Jennell Cook. Jennell is an Author, Wellness Expert, and Educator of The Simple Health Test. With 40 years of wellness experience – a journey that began with nearly losing her mother to complex health issues led to a successful wellness clinic and health food store.
Jennell now brings her knowledge to the pet industry with her powerful diagnostic approach for practitioners, businesses, and also for pet parents. Join us as we dive into the unique approach that sets her apart.
Are you a pet parent or in the pet industry business looking for clarity to improve your pet’s health?
In this episode, Rennie and Jennell cover:
01:51 What Jennell does for people and their pets, why and how she can help.
05:13 Who Jennell helps and how that has been successful.
06:28 What Jennell considers her biggest mistake and what she learned from it.
08:09 How Jennell used this method herself to great success.
09:22 The main question that Jennell gets asked – what is the best food choice for their pet?
11:09 How to get Jennell’s ebook that can help you to craft your own pet food recipe at https://www.jennellcook.com/homemade-dog-food.
12:02 Jennell shares whether her simple test can be used on humans too!
‘As pet parents, we are lost about what might be wrong with our pets and what we can do about it. We often have to rely on others about our important pet decisions. We search the internet, social media, we ask our friends. Essentially, we rely on other people to make our important pet decisions, trying to find solutions, and we’re faced with too many choices. It becomes overwhelming and often conflicting, without really having a way to evaluate or verify our decisions. Pets, they are at our mercy. They don’t have the ability to really speak to us and tell us how they feel. If they get a headache when we hide their medicine, or they eat a particular food and it makes them feel unwell.’ – Jennell Cook
Get Jennell’s guide to becoming your dog’s chef by visiting https://www.jennellcook.com/homemade-dog-food
To learn more about Jennell visit https://jennellcook.com
If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money.
AND if you'd like to see how you can increase your wealth and donate to the causes that touch your heart. Please check out our affordable program ‘Wealth with Purpose’.
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Rennie Gabriel (0:09 - 1:36)
Hi folks, welcome to Episode 162 of the Wealth On Any Income Podcast. This is where we talk about money tips, techniques, attitudes, information, and provide inspiration around your business and your money. I'm your host, Rennie Gabriel. In past episodes, we spoke about how to understand the numbers from your business, how to measure the level of pleasure based on where you spend your money, how to track your money in 5 to 10 seconds, and what determines how close you are to Complete Financial Choice™, and how to run your business without being in your business. Last time, we had Lisa Reed, who's booked and delivered over 600 talks and can show you how to get booked and stay booked as a speaker. Today, we have as our guest Jennell Cook. Jennell is an author, wellness expert, and educator of Simple Health Test. With 40 years of wellness experience, Jennell now brings her knowledge to the pet industry, a journey that began with nearly losing her mother to complex health issues, which led to a successful wellness clinic and health food store. Join us as we dive into the unique approach that sets Jennell apart from other businesses. Jennell, welcome to the Wealth On Any Income Podcast.
Jennell Cook (1:37 - 1:40)
Thank you. It's a pleasure to be here, Rennie. I'm super excited.
Rennie Gabriel (1:41 - 1:49)
Cool. So let's get started with some questions.
So tell me more about not only the work you're doing, but why?
Jennell Cook (1:51 - 4:24)
Sure. What it is that I do is I help pets to communicate their wellness needs to the humans who care for them, but in a way that we can actually understand. The way I see it, there's a huge gap.
As pet parents, we are lost about what might be wrong with our pets and what we can do about it. We often have to rely on others about our important pet decisions. We search the internet, social media, we ask our friends.
Essentially, we rely on other people to make our important pet decisions, trying to find solutions, and we're faced with too many choices. It becomes overwhelming and often conflicting, without really having a way to evaluate or verify our decisions. Pets, they are at our mercy. They don't have the ability to really speak to us and tell us how they feel. If they get a headache when we hide their medicine, or they eat a particular food and it makes them feel unwell.
We use this trial and error approach. We often resort to costly and invasive testing. We manage symptoms without always finding or addressing the cause.
And we can use products that have side effects and so much more. But we found that there's a better way using a simple health test. We've helped thousands of people and their pets using this.
It helps our pets to tell us what might be wrong and what we need to know about their wellness. It's a really powerful detection method without any tools or equipment. It uses applied kinesiology techniques, kind of like a tool or a wrench that would turn the screws, but there's many screws, and we need to locate those areas that need attention.
This helps us to detect things like food intolerances, allergies, and so much more. And once the method is learned, it really just takes a few minutes to do the testing to get the data we need to help make the informed decisions that truly meets our pet's needs. And if their needs are being met, because we're now aware of what they are, we can avoid adverse reactions and side effects so they can thrive and enjoy a better life with us in wellness.
Rennie Gabriel (4:24 - 4:56)
That is fabulous and applies to two of the three dogs that we have. One of them is old and she's got arthritis and it's difficult for her to get around now. And another one seems to be licking his paws a lot.
We've bathed them, I've changed diets, and like you said, it's trial and error and haven't found the answer yet. So I'm looking forward to getting this test for our dogs.
Jennell Cook (4:57 - 4:59)
That's awesome. Anytime.
Rennie Gabriel (5:00 - 5:13)
So I'm guessing your target market, who you're wanting to have as clients are people who love their pets. Is there, can you be, can you be more specific about who your target market?
Jennell Cook (5:13 - 6:14)
I certainly can. Thanks for asking. So essentially people that have a passion for pets, of course, pet parents who are looking for sort of a self-help tool or technique, but I really like to help businesses.
So from practitioners to wellness stores, like what I had, this method is strong enough to stand on its own, but it's also complimentary, if you have another specialty or modality that you use in your business without the huge time commitments and coaching costs that we often see in many courses today. When we had our store, it was this testing that brought in customers to our store because of our unique testing, but it brought in clients for our clinic. So it brought in multiple streams of income, just using this one method.
And these people stayed with us for decades. Still to this day, they call us for guidance. So it's just, it's been really beautiful. Yeah.
Rennie Gabriel (6:14 - 6:27)
Terrific. Now a little bit more of a personal question and it's a two-part question. So part one is what was your biggest failure, whether it was personal or business, and then what was your insight from that?
Jennell Cook (6:28 - 7:42)
Okay. So my biggest failure would be building this program. I wanted to reach more people and make a bigger impact and realizing that I'm not an Island, you know, sometimes we need help.
It takes a village sometimes to get to where we need to be. And it's okay to ask for help. It's okay to not have all of the answers, you know, that expression of give a person a fish and they will eat today, but teach them how to fish and they can eat for a lifetime.
So that really was probably the biggest mistake that I made. And my biggest insight was recognizing that, led me to write my first bestselling book, Wellness is Your Business, which outlines this three-step method. But this book became sort of the guide for my online course program.
And if I didn't sort of step off that ledge and take that leap of faith and ask for some help and some guidance, I would probably still be here serving one-to-one in my tiny little circle, which was beautiful, don't get me wrong, but this way I can serve so many more and fulfill sort of a purpose, you know, serving pets is a real passion for me. So, yeah.
Rennie Gabriel (7:43 - 7:56)
Thank you. And it reminds me also, when you're talking about, it takes a village, one of the things that I say, whether it's growing a business or creating wealth is that it's a team sport, not a solo sport.
Jennell Cook (7:57 - 7:59)
Exactly. Yeah. Yes.
Rennie Gabriel (7:59 - 8:08)
Well, do you have an example of someone who's followed your advice, used the test, you know, what transpired from taking your advice?
Jennell Cook (8:09 - 10:04)
So I would, I think what I would share is when I first started learning this method, my first dog, as an adult, I was so super excited. I was in my own place and her name was Nikki and I rescued her. And it was just so exhilarating to finally be in my own place as an adult and have my own dog.
But four months into our life together, I started to notice she was losing her vision. Yeah, and it was just, it was heartbreaking and it was scary and she really struggled to see. It took a little bit to figure that out, you know, and I realized that when I would throw a toy - because she was this Border Collie high energy kind of mixed breed - she was listening for where the toys were landing and not so much watching where they were. So after the panic and the mixed emotions and whatever, calmed down a little bit, and I realized, wait a minute, like I have this method that I'm learning to help me navigate this, which we were able to do. And she did regain her eyesight. It only took a few months.
I know, and I was just so thrilled. But there's hundreds of stories like this. And I think of the main question that I get asked most often, that would be helpful to your audience today, your listeners, would be, they always ask me, Jennell, what is the best pet food choice for my pet? That's not going to provide wellness, but not have the side effects that we often see from, you know, the scratching and the hair loss and the chewing. And sometimes it's just as simple as the food choices. And this testing is very unbiased. So it removes brand, company, opinions. So it's very helpful and can often just eliminate quickly a lot of those triggers we see. So yeah, I would say that.
Rennie Gabriel (10:04 - 10:33)
Yeah. And it's, it's funny, you're talking about, one of my dogs is a Border Collie mix and yes, and that's the older one. She's 14 now. And the vision thing, we had a dog who had pancreatitis and other issues and from diabetes ended up going blind at like age eight or nine. And the next six years I was giving him insulin every 12 hours.
Jennell Cook (10:33 - 10:34)
Oh my goodness.
Rennie Gabriel (10:35 - 10:43)
But, he thrived, going to the park and still playing with other dogs. And most people didn't know he was blind.
Jennell Cook (10:44 - 10:46)
Wow. It's amazing. Isn't it?
Rennie Gabriel (10:47 - 10:55)
They do not feel sorry for themselves.
They just continue to go. They are such an inspiration on so many levels.
Jennell Cook (10:55 - 10:56)
They truly are.
Rennie Gabriel (10:57 - 11:08)
Let me ask you this also, or ask you this now, is there a valuable free resource that some of my listeners can get ahold of to connect with you and learn more?
Jennell Cook (11:09 - 11:42)
Absolutely. So many pet owners today, they're making their own pet foods, realizing that commercial food is not always the best choice. So we put together a great little ebook for your listeners that can help them craft their own pet food recipe.
And it's a dog food recipe that I've used myself for years. And it's a great resource
for someone who's just kind of getting started in crafting that and not really knowing, eliminating some of the noise out there. So your listeners can find that at my website.
Rennie Gabriel (11:42 - 11:51)
Jennell Cook. I see, homemade-dog-food. So I'll put that in the show notes. That way people just click on it.
Jennell Cook (11:52 - 11:53)
Amazing. Thank you so much.
Rennie Gabriel (11:54 - 12:01)
And is there a question that I should have asked you that would also give some great value?
And obviously what's the answer?
Jennell Cook (12:02 - 12:26)
Okay. I would say, can this method be applied and used for humans too? And the answer is yes, absolutely.
You can learn this testing for yourself, to test someone else. Obviously our pets. I use it every day if I'm shopping in the store just to double check my decisions.
So yes, absolutely. It's for the humans too.
Rennie Gabriel (12:27 - 12:32)
Thank you. Thank you, Jennell. Thank you so much for being on the Wealth On Any Income show.
Jennell Cook (12:33 - 12:35)
Thank you. I appreciated being here.
Rennie Gabriel (12:36 - 13:31)
So to those of you who are still listening, if you'd like to know how books, movies, and society programs you to be poor and what the cure is, then log on to wealthonanyincome.com/TEDx. You'll hear my TEDx talk and can request a free 9-Step Roadmap to Complete Financial Choice™ and Philanthropy, and receive a weekly email with tips, techniques, or inspiration around your business or your money. And if you'd like to see how you can increase your wealth and donate to the causes that touch your heart, please check out our affordable program, Wealth with Purpose. To my listeners, thank you for tuning in. You can listen to the Wealth On Any Income Podcast on your favorite platform, and please rate, review, and subscribe. Until next time, be prosperous. Bye-bye for now.