In Episode 39, Rennie interviews Jamie Greenberg who orchestrates a customized roadmap on how to “Capitalize On Your Thought Leader Higher Calling” by harnessing and then leveraging your originality and relevancy with a branded, and most importantly “proprietary”, solution-focused, signature system powered by a remarkable media presence.
In Episode 39, Rennie interviews Jamie Greenberg who orchestrates a customized roadmap on how to “Capitalize On Your Thought Leader Higher Calling” by harnessing and then leveraging your originality and relevancy with a branded, and most importantly “proprietary”, solution-focused, signature system powered by a remarkable media presence.
In this episode Rennie and Jamie cover:
About Jamie Greenberg
After years of running a successful entertainment agency and working with his family to grow and sell a multi-million dollar toy company, Jamie now dramatically increases experts' influence and income by helping them turn their special sauce into a trailblazing thought leadership business.
Jamie’s passion is orchestrating a customized roadmap on how to “Capitalize On Your Thought Leader Higher Calling” by harnessing and then leveraging your originality, remarkability and relevancy with a branded, and most importantly “proprietary” - solution focused signature system powered by a remarkable media presence.
Jamie is giving away The Branded Signature Program Jumpstart Guide visit: www.iseekunique.com
To book a free call with Jamie: https://JamieGreenberg.as.me/PureStrategyCall
Jamie’s phone: 973-998-9058
Rennie’s Books and Programs
https://wealthonanyincome.com/books/
Rennie’s 9 Days to Financial Freedom program:
https://wealthonanyincome.com/programs
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Rennie Gabriel 00:09
Hi, folks. Welcome to the Wealth On Any Income Podcast. This is where we talk about money, tips, techniques, attitudes, information and provide inspiration. I'm your host, Rennie Gabriel. Today we've got a great guest, Jamie Greenberg, he is in one of my Mastermind groups. And after years of running a successful entertainment agency and working with his family to grow and sell a multi-million-dollar toy company, Jamie now dramatically increases experts influence and income by helping them turn their "special sauce" into a trailblazing thought leadership business. His passion is orchestrating a customized roadmap on how to capitalize on your thought leader higher calling by harnessing and then leveraging your originality, remarkability and relevancy with a branded, and most importantly, proprietary solution-focused, signature system, powered by a remarkable media presence. Welcome, Jamie.
Jamie Greenberg 01:15
Well, thank you so much for having me on, Rennie. Just a pleasure always to be with you.
Rennie Gabriel 01:20
Oh, thank you so much. Tell me what you do. I mean, it's in your bio. But why? Why do you do what you do?
Jamie Greenberg 01:31
I'm glad you asked me that question. The why?
Rennie Gabriel 01:34
Yeah.
Jamie Greenberg 01:35
The main reason that 'Capitalize On Uniqueness' exists on this planet, is to help people capitalize and then take - capitalize on their intellectual property, and then repurpose it into the living they love to do. With that intellectual property, the main purpose is to get people to think differently. Okay, so there's many people in the coaching, consulting space, even CEOs who've been going through their motions, and have tremendous insights, revelations, epiphanies and unique perspectives to their industry. And what we do is we extract those revelations, and then we codify them in a branded signature platform. Which I have a piece of software that helps us do this. And with that branded signature platform, that's where we create different streams of income. Not only that, we use it to increase their media presence, because it's the perfect content marketing platform. Because all the modules that are in the platform, work to the online brand mission, which I'd like to call a movement that they galvanize people around to create their community. And that blueprint is just perfect for executing a social media program that you can batch-bank and schedule all your content. So it's all working to the brand - clear, constant and consistent.
Rennie Gabriel 01:55
Well, you know, so it sounds like your target market would be CEOs, coaches, I guess speakers, authors, consultants, small business owners . . .
Jamie Greenberg 03:19
Expert-based entrepreneurs.
Rennie Gabriel 03:21
Okay, but I am still not sure I heard the why. In other words, why? Why them? Why this?Why not, let's see . . . designing technical systems? Why not do accounting? Why this?
Jamie Greenberg 03:37
Okay.
Rennie Gabriel 03:37
I mean, for you.
Jamie Greenberg 03:39
I became infatuated. I was actually sitting in a practical spirituality class one day. And the spiritual director, we were talking about how everybody individualizes the one. And I said, that's really interesting how . . . And it just hit me very profoundly that everybody has this incredibly unique original design, their own brand of uniquification. And I said, instead of working with people who want to take products from concept to distribution, I said, I just want to work with their knowledge. I want to be the witness for them. Well, just like an author needs an editor or musician needs a producer, I'm actually the producer for that knowledge-based entrepreneur.
Rennie Gabriel 04:28
Got it. Okay, that makes sense based on your having been in the entertainment business. What would you say was your biggest failure, whether it's personal or business?
Jamie Greenberg 04:41
My biggest failure? Well, I was involved with a product after we sold the toy company, when I was consulting, working with a lot of inventors and youth brands. And I decided to become a partner with one of my clients. He had this incredible idea of a construction toy. It was like a house of cards that didn't fall down. Okay? And we had to figure out the proper snap and lock system for this whole thing. And there was a tremendous amount of R&D. And there was a tremendous amount of designing all these different engineering drawings for all the different toys that you could build. It was sort of like a Lego system.
Jamie Greenberg 05:27
We created samples for five different SKUs and a counter display, and we did a commercial for the project. And then I went to Hong Kong for the Toy Fair. And that's the biggest Toy Fair in the world. I was starting to get orders, really nice orders. I left there with almost a million dollar’s worth of orders, and then - it was 2008, and everything blew up. The oil prices went up. So all my prices went through the roof. And everybody was gun-shy to buy anything, to do anything, and the whole thing fell apart. And we really didn't have enough money to go around the horn again. My partner, my client - who I became 50/50 partners with - he mortgaged his house. And I had already invested a ton of money. And from there, we tried to license it to Crayola and a few other companies, and it didn't work out. Anyway . . . It's sitting here and one day, when I have like two minutes, I'll think about it again. So I guess it's a failure. It was an experience. It was a titillating thing that just really had some incredible possibilities. So . . . but we didn't turn it into a business. So I guess it's a little bit of a failure.
Rennie Gabriel 05:52
Yeah.
Rennie Gabriel 06:43
Okay. Well, the reason I bring it up is because a lot of the people who listen know my backstory, broke a couple of times from a divorce, I had a business failure. But I'm on top. And the whole point really is it's never too late: one to start over, and you can have a failure and that doesn't mean you stop. So that's why I asked that question. And so let me go to the next question, which would be, what was your biggest insight from that failure, and did you use that to create a success?
Jamie Greenberg 07:14
Well, like I said, before, my biggest insight was, I didn't want to work with actual physical products anymore. I just said, all right after I had that epiphany in that little discovery class, I decided to work with people's knowledge, and try to package and monetize that for people. So that was my biggest takeaway, I think.
Rennie Gabriel 07:38
Okay. What are the typical feelings your prospects experience?
Jamie Greenberg 07:45
My prospects? Well . . .
Rennie Gabriel 07:47
Yeah. The CEOs, the coaches, the authors, I mean, what might they be experiencing that would lead them to say, "Hmm, I should call Jamie?"
Jamie Greenberg 07:57
Well, there's two major clients. There's the emerging entrepreneur, a lot of people coming from corporate into the consulting coaching space. They have a tremendous amount of expertise and brilliance about what they do. But they have never been an entrepreneur before. They've never been online. And, more specifically, they don't know how to get out of what's in their head and package it and then figure out a business plan on how they can make money doing it. So, I think there's a lot of frustration around when you don't have the specialized knowledge to do something. So I provide that for that particular client. The other client is somebody who's in the coaching consulting space, and they're doing really well, hitting six, seven figures, but they're kind of bored, they're stagnating, they're just, there's something inside them that is aching to reach for something different. They need a new purpose.They need a new reason for being. And that's when I start over with them a little bit and try to explore what their next level would be, where they want to be in their life. And usually it ends up we take them into a personal evolution thing to find out how they really want to transform their life and try to use that as their next product or their next business - or complementary part of their business.
Rennie Gabriel 09:15
That makes sense. Do you have an example, a case study or particular person?
Jamie Greenberg 09:21
Yes.
Rennie Gabriel 09:22
And how that showed up and what the result was?
Jamie Greenberg 09:25
Yeah, it was a current person who I'm working with in North Carolina, he was earning a good $350,000-$400,000 in a coaching business. And he was just . . . felt like he was doing everything by rote. It was just so . . . and he was just losing his sense of purpose. He said, "I made my money. I understand how to do that. But how else can I have an impact on the planet? How else can I influence?" And he didn't know how, but he knew something was wrong. So there was something aching, there was something asking within him. And when he met me, we've made tremendous progress. And we've come up with his brand called The Primal Code. He also helps people extract their individuality, and I like to parallel what they're evolving to. That usually becomes the thing that they want to help people with. Because they have the experience fresh in their mind about how they're transforming. So we make sure that we document that and then use that as the system that can help other people because that experience is their own transformational story. Works beautifully.
Rennie Gabriel 10:40
Yeah, it's it's their story and how they want to support their clients. And it sounds like that, what you're saying is, if someone - this particular person at least - stops evolving, personally, their business starts to become stagnant and boring. So out of this transformation, how did his business look to him?
Jamie Greenberg 11:02
The new transformation that he experienced?
Rennie Gabriel 11:04
Yeah.
Jamie Greenberg 11:05
Oh, you know, he's working . . .
Rennie Gabriel 11:07
Is at the same income level? Is he just energized?
Jamie Greenberg 11:10
He didn't even quit his job. He's still maintained his income level. What he's done, though now, he's picked a new avatar. Because he was an incredible . . . We found out that his real ability was communicating. He was able to wake up in the morning and create wonderful videos on all these different topics that we were identifying. So he's very prolific in that way. So we started identifying whether it was TED Talks, CreativeMornings, different magazines, thought leadership conferences . . . All these other places to raise his profile so he could go out and express things that were really important to him. And like I said in the beginning, get people to think differently about what they're doing.
Rennie Gabriel 11:58
Got it. Okay.
Jamie Greenberg 11:59
That was the key, Rennie.
Rennie Gabriel 12:00
Alright, so it sounds like he went from being bored to lit up.
Jamie Greenberg 12:05
Oh, yeah, he's on fire now.
Rennie Gabriel 12:07
Well, okay, let me ask you this.
Jamie Greenberg 12:09
In fact, I might even recommend them for your interview.
Rennie Gabriel 12:12
Yeah, that sounds good. Well, when we finish the recording, I'm going to get that information from you.
Jamie Greenberg 12:20
Okay.
Rennie Gabriel 12:21
Is there a valuable, free resource that you can direct people to that'll give them some more insight in terms of what we're talking about?
Jamie Greenberg 12:31
Absolutely. On my website, iseekunique.com, right above the fold, there is an opt-in, that people can sign up for the Branded Signature Program Jumpstart Guide.
Rennie Gabriel 12:44
Okay, I'm going to put the website in the show notes. So those listening don't have to try and write it down, especially if you're driving.
Jamie Greenberg 12:53
Yes, yes. And also, I offer a free Pure Radical Reinvention Strategy Call. They can hop on the phone with me. It's always a very fruitful conversation. I call them Divine Download Co-creation calls.
Rennie Gabriel 13:12
|I love it. Great. Is there a question that I should have asked you that would be of value to my listeners, and also answered?
Jamie Greenberg 13:25
Well, you should have asked me what I did before I was in the toy business.
Rennie Gabriel 13:31
Okay, what were you doing before you were in the toy business?
Jamie Greenberg 13:34
Well, I was a performer and owned an entertainment agency for about 22 years. And I did a combination of mime, lifesize body puppets and new Vaudeville. And as a result, I still keep one of the props that I was using in that show, because my character was called an imagine-ologist. And the imagine-ologist, in order to get people's imaginations percolating, okay, I use an imagination antenna.
Rennie Gabriel 14:12
Unfortunately, you know, this is only audio and not visual.
Jamie Greenberg 14:17
Okay.
Rennie Gabriel 14:17
What I'm seeing is what looks like a tinfoil cap with a spring on top.
Jamie Greenberg 14:23
Right. And now I use it with my clients, this imagination antenna when they're starting to get mental blocks, to unclog. And the minute that see me put this little coil thing on my head, they start to laugh, the endorphins start to rise, and they're in a whole . . . their vibration goes through the roof, and they're just feeling very creative after that.
Rennie Gabriel 14:46
That makes so much sense. And it's too bad that this is not what I want to call visual as well. If this were also video, then people will get to see that thing and it is funny looking. Yes, it made me laugh and I can see how the endorphins start flowing. Alright, well, we're nearing the end. So let me make a plug for this podcast. Most of the time when I'm signing off, I let people know that there's an opportunity to grow. And what that would be is to reach out to Jamie, you get a free call, and listen to the Wealth On Any Income Podcast on your favorite platform. Please rate, review and subscribe. Again, Jamie's contact information is going to be in the show notes. Until next week, be prosperous and bye bye for now.